If it's a small, call it a small.

So yeah, I eat a lot of fast food for lunch. Most places have stayed reasonably constant over time, menu-wise... the evil that is McDonalds, for example, has pretty much always had Big Macs and Quarter Pounders, for all that quality might have taken a slide.

Not so with Arby's. There was a time when they had a small, medium, and large roast beef sandwich. Then, they started shrinking the size of the sandwiches to eke out a few more cents per customer. Then, to fill out their top end, they came up with the Big Montana. Then, apparently they weren't interested in offering a White Castle-sized sandwich, so they dropped the small, leaving them with Medium, Large, and Big Montana. Then, somebody decided that was silly, so they renamed them Small, Medium, and Large.

Now, apparently, somebody decided that they just don't like the word "small"... so their basic lineup of sandwiches are now listed as Regular, Medium, and Large. Here's a little hint for anybody from Arby's corporate management that stumbles on this post... if you focused a little more on the product you're selling, and not what it's called, you might do better.