Boy, am I glad that I made the decision to drop DVDs when Netflix changed their pricing. If you somehow missed the news, Netflix is spinning off their DVD operation into a separate company and website. Netflix's CEO is saying that this was planned all along, but he never got around to telling the customers about it until now... personally, I think it's more like they planned to fully split things out eventually, but the rapid divide/drop of their customer base since their pricing announcement pushed them to take this step sooner than anticipated. I mean, really... Qwikster was the best name they could come up with? Sounds like something that Nestle might have come up with to promote their powdered milk-flavoring stuff... and, better still, they can't exactly do much "social network" marketing with that name either, since that Twitter account is already owned by a guy with a weed-smoking Elmo avatar.
So, Netflix is basically putting DVDs out to pasture, and maybe they think they can sell that side of the business (and its user data) to somebody else to make a quick buck in support of their streaming business. It will be interesting to see how this pans out... but I'm glad I chose one side, and the side that Netflix thinks is worthy to keep the company name, for now.
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